Atlus Holds “Steal Princess” Hostage


Really, really long ago, there was an evil Demon King. He was evil. Really, really evil. And he did a lot of really, really evil things to a lot of people who didn’t deserve it.

But then the Hero appeared. (Applause!) He defeated the evil Demon King, and everything was good. Really, really good.

But now, centuries later, a new evil has appeared. It’s another demon, not quite as evil as the previous one, but still quite noticeably evil. And he wants to unlock the old Demon King’s power, so he can become even MORE evil.

Does anyone have the courage to stand up to this new evil? Unfortunately, no. However, a lone thief has been volunteered to rid the land of this demon and his minions.

She’s a little reluctant and a little lazy, but she’s ALLLLLL Hero!

No, I didn’t write that. o_O

The above is the official plotline of the new Atlus game for the Nintendo DS. Steal Princess somehow slipped under my radar. I knew it existed and that it was supposed to be quirky and fun (two things that instantly draw me to DS titles) but then I got distracted by my attention span of a fruit fly. But no more!

Steal Princess is a 3-D puzzle platformer with a twist. Instead of the usual save the princess mechanic, you’re playing as a reluctant female thief (or Steal Princess…get it? Ha ha.) who is tasked with saving the kingdom’s prince. Yay feminism? The game has over 150 levels of play, an array of items to collect and utilize and enemies based on the elements to kill. Unlike Pokemon though, where each type is damaged by its opposite, in Steal Princess the creatures can only be hurt by the SAME type. So say you have a flame kobold. Water won’t hurt it but fire will.

But the really cool thing about Steal Princess is the mapmaker. If 150 levels isn’t enough for you, make your own.  As you progress through the game, you will gain access to everything you’ve seen. Use it to create an unlimited number of combinations and then challenge your friends through the DS Wi-Fi capabilities. Or take it to the next level and create something so epic that you become famous throughout the DS world.

Originally slated to be coming out April 21st, the game has unfortunately been pushed back to May 19th. But Atlus has sweetened the news by promising a mini-poster with beautiful art inspired by the game for anyone that pre-ordered Steal Princess or picks it up at launch. And some of the marketing artwork is stunning. This isn’t the mini-poster but the artwork will probably be similar to this style.


But why are they delaying the game you ask? Well, it’s not buggy or anything. An Atlus spokesperson tried to shed some light:

Releasing a few weeks later gives us more time to familiarize gamers with this creative, original title,” stated Tim Pivnicny, VP of Sales and Marketing at Atlus. “Because Steal Princess will be available through fewer sales channels and in smaller quantities than other Atlus releases, finding the optimal launch conditions is critical to ensuring that this daring new release avoids getting lost in an already busy April.

So spread the word people, lest they decide to hold this game hostage to their marketing ploy indefinitely.

Steal Princess has been rated “E10” for Everyone 10 and older with Language, Mild Fantasy Violence, and Suggestive Themes by the ESRB.

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